Affected by the international macro economy, this year's domestic traditional textile exports have encountered unprecedented challenges, and slowing down and shifting gears has become the new normal faced by many enterprises. However, there are still a number of textile companies in Keqiao that maintain a strong momentum of development. In the past six months, the export volume has grown at a double-digit rate, which has amazed the peers.
In the first half of the year, Zhejiang Fantasi Textile Co., Ltd., the export champion of the whole district, faced rising costs and environmental pressures, actively adjusted the industrial structure, and worked hard to develop new products and increase added value. This year, Fantasi will focus on high-end products, develop and produce wool fabrics, high-end lace fabrics, etc., forming a differentiated operation from general printing and dyeing companies. At the same time, it will adjust the markets that match its products, focus on the European and American markets, and gradually dilute the Middle East market. Precisely because of the current situation and the active adjustment of products and markets, in the first half of this year, Fantasi Company delivered an enviable report card: the export of the whole region reached 67.33 million US dollars, and the growth rate was as high as 28%.
Similarly, Kaiming Textile Co., Ltd. located in Binhai is also seeking new growth through changes. In recent years, the production of Kaiming Textile Company mainly involves four series of products including dyed chiffon and lace. Among them, dyed chiffon is the main product of Kaiming Textile Company, and the market is mainly concentrated in the Middle East. However, starting last year, Kaiming Textile Company gradually adjusted its export strategy, shifted its export focus to the US market, and adjusted all new product development and foreign trade personnel layout in place, paving the way for the US market. "This year, our company's export to the US market has increased significantly, which has become the focus of the company's export growth." said Luo Haiming, general manager of Kaiming Textile Company. According to statistics, the company's exports in the first half of the year were nearly US$50 million, a year-on-year increase of more than 20%. It is worth mentioning that even in the general off-season in June, the company's monthly export exceeded 10 million U.S. dollars, an increase of 26%, ranking it among the top four exporters in the region.
Jinchan Fabric Co., Ltd., located in Qianqing, is an "old brand" export company in Keqiao District. Faced with the impact of the weak international market and the shift in manufacturing of mid-to-low-end products, Jinchan Cloth Co., Ltd. still maintained two positions in exports in the first half of this year. The number has increased, and it has become a leader in production-oriented export enterprises. "This is due to the insight into the international market, the daring to break their arms, and actively adjust." Yang Wei, general manager of Jinchan Cloth Art Company, told reporters that in light of market demand, the company eliminated all warp knitting production capacity since last year and invested more than 20 million yuan. The computerized embroidery machine develops home textile curtains from primary processing to deep processing. It is the product upgrade that makes the company's products directly penetrate into many large supermarkets in South Korea and South Africa. "Not only has it reduced the intermediary links and increased corporate profits, but it has also established the brand." Yang Wei revealed that Jin Chan Cloth's curtains and screens are directly supplied to foreign supermarkets, which has become a new growth point for the company's profits this year.