In May 2016, Jin Chan Fabric participated in the Istanbul Home Textile Exhibition (EVTEKS), Turkey, and shined at the exhibition.
Established in 1994, EVTEKS, Istanbul Home Textile Exhibition, is the second largest international professional home textile exhibition in the world and the largest in Turkey. As the most influential home textile industry event in Europe and Asia, the exhibition attracted many well-known home textile manufacturers, top decision makers and purchasers, and could see the world's most exciting and cutting-edge home textile products. As a leading brand in China's textile industry, Jin Chan Cloth Art exhibited the latest textile technology and the most fashionable design aesthetics at the exhibition, attracting spectators from all over the world.
Throughout the development trend of our country’s textile industry, countless traditional curtain shops have fallen into low-threshold competition: traditional curtain shops are almost all low-level workshop shops, with a small facade, some samples, no brand, no team, and no perfection. The quality guarantee and service guarantee of the company, and the increasingly fierce price wars have made such small shops less and less alive. No wonder people lament the dying phenomenon of traditional curtain shops.
On the contrary, when the traditional curtains are dying, why can the golden cicada "escape the golden cicada" and become more and more popular in the world? The author had the honor to interview Mr. Yang, the head of Jin Chan cloth art at the exhibition site. Mr. Yang believes that in order for a fabric brand to develop sustainably, three principles must be adhered to:
First of all, we must stick to the branding route
A brand-guaranteed product is that in addition to meeting the basic needs of customers, it can also meet the psychological needs of customers, and bring users a sense of pleasure and trust from every detail.
Jinchan Fabric is a well-known brand of home textiles in Zhejiang Province. It has strong technical force, strong research and development capabilities, and advanced design concepts. It has established a branch in the United States and its products are sold at home and abroad. On the basis of manufacturing high-quality home textiles, Jin Chan continuously introduces a variety of high-quality fabrics, gradually deepens the brand connotation, and advocates the concept of high-quality and family-loving living with the brand proposition of "new beauty". In terms of brand promotion, Jin Chan spared no expense to ask my country’s first-line popular actress Ma Yili to be the endorsement. As a popular first-line actress, Ma Yili’s interpretation of various roles was handy. Mentioned that this woman who had a double harvest in her family business had to use two One word to describe her: good housekeeping and good money. With the "Golden Cicada Curtains and Ma Yili, Brand Endorsement Signing Ceremony" was held in Beijing, Ma Yili's impressive strength once again attracted people's attention. It is reported that Ma Yili has always been a loyal user of Jin Chan. This time he joined forces with Jin Chan, because Ma Yili's virtuous and capable image coincides with Jin Chan's brand connotation. !
Jin Chan's brand building has enabled home textile manufacturing to move towards high-end standardization. This is one of the secrets of Jin Chan's opening more than 100 stores in just a few years.
Secondly, strive to make the product the ultimate
Products are the core of the brand. From fabrics to accessories, from a health perspective to production techniques, Jin Chan curtains fully demonstrate the ultimate level of high-end home textiles. At the same time, service is also part of Jin Chan's products. Jin Chan has created a 6S service system for the curtain industry. This service system allows customers to get a good purchase and use experience from pre-sale to after-sale, eliminating the worries of daily use. . Not only that, Jin Chan curtains also pays great attention to the innovation of product technology. For example, Jin Chan's formaldehyde-removing series curtains perfectly integrate the functional attributes and health attributes of the curtains, and are praised by high-end customers and major franchisees.
Thirdly, to be a solution provider for curtain soft decoration
As the needs of users continue to evolve, curtains are becoming more and more important in home decoration. Now users not only require good curtains and cost-effective, they also need a good overall solution for curtains. The curtains of the entire home should be matched with soft decoration styles such as wallpaper, furniture, paintings, lamps, etc. This kind of personalized customized solution puts even higher requirements on the curtain shop.
In the sales link, Jin Chan Cloth Art recruits excellent distributors to join, and promptly conveys advanced marketing concepts to distributors. It regularly or irregularly trains distributors in sales skills, store management, etc., to help distributors together Grow, improve performance, and seek common development. Welcome to call 400-100-8775 to get free information on joining Xiangxi. Jin Chan will hold the 2016 Jin Chan new product launch conference at its headquarters on July 18. Welcome to visit!